Ashley Alford-Dollar – Home Décor Designer
16+ Years Designing Globally Recognized Home Collections | Product Design • Décor Development • Global Sourcing • Trend Forecasting
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About Ashley
A dynamic and creative designer with a 16-year career shaping globally recognized home furnishings collections that blend timeless elegance with contemporary sensibilities. My expertise spans rugs, textiles, wall décor, and furnishings, with a particular talent for translating emerging trends into commercially successful product lines.
As both a hands-on designer and strategic leader, I've guided multiple collections from concept to production, collaborating with global suppliers across Asia and Europe to ensure exceptional quality and craftsmanship in every piece.
Core Expertise
Creative Direction
Developing cohesive visual narratives across product lines that align with brand identity while pushing creative boundaries.
Technical Proficiency
Expert in Adobe Creative Suite, Procreate, and SketchUp, translating conceptual designs into production-ready assets.
Global Sourcing
Extensive experience working with international manufacturing partners to deliver quality products that meet brand standards and price points.
Trend Forecasting
Identifying emerging design movements and consumer preferences to position collections ahead of market demands.
Portfolio Highlights
My work spans multiple product categories and price points, always maintaining a signature approach to texture, pattern, and color that creates distinctive, marketable collections.
Experience Timeline
1
2020–Present
Founder & Creative Director
Walls by Ashley
Founded and lead a creative studio specializing in custom wallpaper, murals, fine art, faux finishes, and professional installation. Deliver bespoke designs and elevated interiors for residential and boutique commercial clients.
2
2018–2020
Art Director/Product Development
Nuby
Responsible for designing, directing and managing the product development of products for infant to toddler range for all major product categories.
3
2016–2018
Design Consultant
Textile Girl Studio
Lead a home fashion design studio specializing in creating and developing collections for manufacturers, retailers, and design professionals across the industry.
4
2012–2016
Design Manager
Momeni Rugs
Direct the creative vision and development of rug and home furnishing collections for leading global retailers. Manage teams, proprietary designs, and brand assets from concept through execution. Collaborated with artisans across India, China, and Turkey to execute designs.
My Design Philosophy
"From markets abroad to plants at home, I grab what catches my eye and make it practical: strong pattern, trend forward color."
Skills & Expertise
Design Skills
  • Product Design
  • Pattern Development
  • Color Theory
  • Textile Design
  • Surface Pattern
  • Visual Merchandising
Technical Proficiency
  • Adobe Creative Suite
  • Procreate
  • SketchUp
  • Digital Rendering
  • AI Design Tools
  • Production Specifications
Business Acumen
  • Trend Forecasting
  • Global Sourcing
  • Team Leadership
  • Marketing Integration
  • Sales Presentations
  • Budget Management
Notable Projects
Visual Merchandising
Developed impactful showroom and window displays that drove customer engagement and supported sales initiatives.
Catalog Design
Art direction and styling for national brands' seasonal lookbooks, developing cohesive visual narratives that elevated product presentation while maintaining brand identity.
Marketing Campaigns
Conceptualized and executed integrated marketing materials that seamlessly connected digital and print channels.
Client TestimonialsTestimonials
"Exceptional ideas to add to my vision"
Ashley is the epitome of professionalism. She constantly exceeds design directives, delivering work that goes above and beyond expectations.
Deborah Rhodes, Product Designer
"Her work is impeccable"
She is great with people and communicating. She is polite and hard working. She is a valuable asset to any company in both design, development and marketing.
Lynsae Harkens, Principle Owner
"The ultimate professional!"
A talented designer, she is confident, patient, and kind, always bringing out the best creative.
Brian Kern, Online Store Owner
Let's Connect
Location
West Monroe, LA
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